Sophia is a Business Analyst at Louder, specialising in Google Analytics and Google Tag Manager. In her spare time, she enjoys playing music, dancing, and walking along the beach on sunny days.
Read Sophia's articles below.
GA4 reporting identities
Understand GA4’s reporting identities to get the most out of your analysis.
Google Signals in GA4
Google Signals allows you to track users across multiple devices. Find out what activating means for you.