Sophia Vu

Sophia is a Business Analyst at Louder, specialising in Google Analytics and Google Tag Manager. In her spare time, she enjoys playing music, dancing, and walking along the beach on sunny days.

Read Sophia's articles below.

GA4 reporting identities

Understand GA4’s reporting identities to get the most out of your analysis.

User ID in GA4

Learn all about User ID in GA4 and how you can use it for more accurate reporting.

Sending User ID to GA4

Learn how to use Google Tag Manager to send User ID to Google Analytics.

Google Signals in GA4

Google Signals allows you to track users across multiple devices. Find out what activating means for you.

Client ID in GA4

How to extract and pass Client ID to GA4 and Data Studio as a custom parameter.