You should deploy Enhanced Conversions if you care about accurate conversion data in a post ITP world.
After several long weeks of testing, the integration between Search Ads 360 and Google Analytics 4 has finally been launched.
Link Search Console with GA4 to gain insights into search performance and user behaviour.
Universal Analytics is dead, long live GA4.
Search Ads 360 has a substantial update incoming, find out what is on the way.
Read the Marketing and Technology vendors updates & responses to the critical security flaw in Log4j.
Google Sheets in place of a Web Application? Lets find out ...
Find out what will the retirement of Google Ads' Expanded Text Ads means for marketers and how they set up ad copy
How recent Apple App Tracking Transparency privacy changes are likely to impact Facebook in the short, medium and long term
