As the industry goes through major shifts due to the impacts of COVID-19, advertisers need to be ready to make quick changes to their campaigns at a moments notice.
The impacts of COVID-19 have rattled the advertising industry. Lockdowns and uncertainty have caused businesses to slash their budgets leading to paused and cancelled digital campaigns.
Louder's guide to the impacts of COVID-19 on the digital marketing industry and tips on efficient and productive working from home habits.
A range of new advertising opportunities have emerged following the impact of COVID-19 and the resulting economic crisis. Now is the perfect time to take advantage.
I see digital becoming our generation’s (X, Y, Z’s) equivalent of music. A platform for creativity, expression, engagement, clique, culture, art, in a very similar way to which music has historically sat at the heart of change.