Gavin Doolan is a Consultant at Louder specialising in web analytics technology and integration. In his spare time, he enjoys fixing/restoring vintage cars, gardening, spending time with the family and walking his dog, Datsun, around local nature reserves.
Read Gavin's articles below.
SA360 and GA4
After several long weeks of testing, the integration between Search Ads 360 and Google Analytics 4 has finally been launched.
Search Console and GA4
Link Search Console with GA4 to gain insights into search performance and user behaviour.
Facebook vs. Apple ATT
How recent Apple App Tracking Transparency privacy changes are likely to impact Facebook in the short, medium and long term
We explore the motivations behind Google delaying the Privacy Sandbox rollout
Is server-side tagging the solution to the impending death of third party cookies?
Facebook and iOS 14.5
Learn about the changes, what they mean and what you can do to avoid any disruption to your Facebook advertising
Private Walled Gardens
How the privacy perfect storm is pushing the adoption of walled gardens and how to respond
What the FLoC?
Google’s latest initiative aims to combat mounting concern from end users around third party cookies and personal identifiers in advertising.