Gavin is a Consultant at Louder specialising in web analytics technology and integration. In his spare time, he enjoys fixing/restoring vintage cars, gardening, spending time with the family and walking his dog, Datsun, around local nature reserves.
Read Gavin's articles below.
10 changes: UA to GA4
Louder’s experts have joined forces to share the ten most important things to know about GA4.
Server-side GTM and GA4
This how-to article shows how to implement sGTM with GA4 to improve conversion uplift with Facebook CAPI.
Click IDs and their limits
Understand why click IDs are now limited in their ability to track campaigns.
FB attribution challenges
Helping The Smith Family with their Facebook attribution challenges using a server-side GTM solution.
GA4 quota limits
Google has started enforcing GA4 quota limits which means users are seeing broken dashboards.
You should deploy Enhanced Conversions if you care about accurate conversion data in a post ITP world.
SA360 and GA4
After several long weeks of testing, the integration between Search Ads 360 and Google Analytics 4 has finally been launched.
Search Console and GA4
Link Search Console with GA4 to gain insights into search performance and user behaviour.
Facebook vs. Apple ATT
How recent Apple App Tracking Transparency privacy changes are likely to impact Facebook in the short, medium and long term
We explore the motivations behind Google delaying the Privacy Sandbox rollout
Is server-side tagging the solution to the impending death of third party cookies?
Facebook and iOS 14.5
Learn about the changes, what they mean and what you can do to avoid any disruption to your Facebook advertising
Private Walled Gardens
How the privacy perfect storm is pushing the adoption of walled gardens and how to respond
What the FLoC?
Google’s latest initiative aims to combat mounting concern from end users around third party cookies and personal identifiers in advertising.