Gavin Doolan



Gavin is a Consultant at Louder specialising in web analytics technology and integration. In his spare time, he enjoys fixing/restoring vintage cars, gardening, spending time with the family and walking his dog, Datsun, around local nature reserves.

Read Gavin's articles below.

Why consent mode now?

Australian businesses should be looking at consent management now to prepare for the upcoming changes to privacy legislation.

GA4 data in BigQuery

Explore how BigQuery can help store your GA4 data for as long as you like.

GA4 data retention

Learn how to retain your GA4 data after the sunset of Universal Analytics.

Safari 16.4+ ITP update

Louder uncovers how you may be impacted by the recent Safari 16.4+ update.

10 GA4 set up gotchas

Avoid GA4 setup errors with Louder’s list of the 10 most common mistakes.

10 changes: UA to GA4

Louder’s experts have joined forces to share the ten most important things to know about GA4.

What’s new in GA4?

The latest GA4 platform updates and changes.

Server-side GTM and GA4

This how-to article shows how to implement sGTM with GA4 to improve conversion uplift with Facebook CAPI.

Click IDs and their limits

Understand why click IDs are now limited in their ability to track campaigns.

FB attribution challenges

Helping The Smith Family with their Facebook attribution challenges using a server-side GTM solution.

GA4 quota limits

Google has started enforcing GA4 quota limits which means users are seeing broken dashboards.

Enhanced Conversions

You should deploy Enhanced Conversions if you care about accurate conversion data in a post ITP world.

SA360 and GA4

After several long weeks of testing, the integration between Search Ads 360 and Google Analytics 4 has finally been launched.

Search Console and GA4

Link Search Console with GA4 to gain insights into search performance and user behaviour.

UA sunset date confirmed

Universal Analytics is dead, long live GA4.

Facebook vs. Apple ATT

How recent Apple App Tracking Transparency privacy changes are likely to impact Facebook in the short, medium and long term

Google's Cookiepocalypse

We explore the motivations behind Google delaying the Privacy Sandbox rollout

Server-side tagging

Is server-side tagging the solution to the impending death of third party cookies?

Facebook and iOS 14.5

Learn about the changes, what they mean and what you can do to avoid any disruption to your Facebook advertising

Private Walled Gardens

How the privacy perfect storm is pushing the adoption of walled gardens and how to respond

What the FLoC?

Google’s latest initiative aims to combat mounting concern from end users around third party cookies and personal identifiers in advertising.

ITP and iOS14

A few weeks ago, we learned that Apple’s ITP team decided to just make 10 louder, instead of opting to tighten the privacy ratchet on Safari itself.